Older Women More Purposeful Online than Younger Peers
Despite their later migration to the web, women in their 40s go online in more purposeful ways than their younger peers and are more likely to shop online, post product reviews, do product research and...
View ArticleSmall Businesses Intimidated by Search Marketing
Small businesses are investing heavily in their websites to build online presence, but 59% with websites don’t currently use paid search marketing, and of those, 90% have never attempted it, according...
View ArticleTop 50 US Web Properties for November: Coupon Sites Up 32%
The start of the holiday shopping season propelled several Retail site categories to double-digit traffic gains in November and sent droves of shoppers to coupon sites, according to the monthly...
View ArticleTop 10 Mobile Phone Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – November 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleNine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews
An overwhelming majority (89%) of shoppers say they purposely stay away from small online retailers with negative customer reviews on the web, according to a survey from 1&1 Internet, conducted by...
View ArticleRetailers, Hotels Top Forrester’s Customer Experience Ranking
Only 11% of companies garnered a rating of “excellent” in this year’s Customer Experience Index of large US firms, released by Forrester Research, Inc., and 38% of firms were rated as “poor” or “very...
View ArticleOnline Video More Popular on Weekdays
Nearly two thirds (65%) of online video viewers stream content between 9 am and 5pm Monday through Friday, compared with 51% of viewers who log in between 6am – 8pm on weekends, according to research...
View ArticleTraditional Media Sparks Web Searches for 84% of Digital Influencers
More than eight in 10 “digital influencers” in the areas of beauty, personal health and the environment say they go online to learn more about something of interest after reading or hearing about it in...
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